Welcome to a Vision of Unity and Enlightenment
Join me, on a heartfelt journey towards a world brimming with inspiration and inclusivity. Imagine a place where the pursuit of knowledge isn’t just a path but a passionate way of life – where every soul is empowered to reach beyond the stars.
Our Shared Dream
A Campus Without Borders
The Pursuit of Happiness
Inclusive Progress
BAOBAB: A Symbol of Resilience and Growth
My experience
With over 25 years of experience, Salwa Smaoui stands as a luminary in digital transformation, her journey marked by pivotal roles at global powerhouses like Microsoft, where she drove unprecedented business growth and spearheaded digital strategies across 79 countries. At the forefront of innovation at Injazat Middle East, she’s crafting a digital blueprint for the UAE’s future. Her expertise extends across US, Europe, Middle East and Africa, where her adept negotiation skills have forged key business deals and her commitment to cultural sensitivity has built influential C-level relationships. Beyond the boardroom, Salwa champions women’s advancement in tech and fervently supports education and entrepreneurship as foundations for smarter nations.
Founder & CEO of Baobab & Innovatics Middle East
SEPTEMBER 2023 - PRESENT
(2021 - 2023, by Core 42 a G42 group company)
Revitalized Injazat ME's market strategy and brand, significantly boosting market share and revenue through strategic deals and team empowerment.
(Jan 2016 - Dec 2020, Microsoft - Middle East and Africa):
Drove digital transformation in MEA, achieving strong revenue growth through government deals and smart city strategies, adapting swiftly to COVID-19 challenges.
(Nov 2013 – Jan 2016, Microsoft - Western EU):
Managed over $1Bn revenue in Windows and Devices business, leading successful product launches and tripling commercial surface business revenue.
(Nov 2013 – Jan 2016, Microsoft - MEA)
Led Microsoft's advertising sector in MEA, driving revenue growth and market share through innovative business models and strong sales practices. Working on the digital advertising of the top fortune 500 companies
(Jan 2006 - Jun 2011, Microsoft - Tunisia)
Empowering startups guided Microsoft Tunisia to unprecedented growth through strategic partnerships, product launches, and team leadership.
(Mar 2004 - Jan 2006, Noor - Tunisia, partnership with telecom Operators across North Africa)
Launched mobile and web services, including a pioneering private cloud data center, driving significant content downloads and media partnerships.
(Dec 2000 - Mar 2003, Alcatel - Tunisia)
Developed and executed Alcatel's marketing strategy, leading to the successful launch of Tunisia's first GSM network and a robust distribution network.
(Sept 1992 - Nov 1999, Canal+ Africa)
Implemented Canal+ France's information system in Africa, establishing innovative online banking subscriptions and enhancing customer management systems.
A prominent ambassador for women empowerment in the workplace by leading the Middle East and Africa Women@Microsoft Initiative.
Member of Women in AI Association.
Member of the global board of Education For Employment (EFE) Foundation
Leads the NGO Tari9i that she founded in 2011 after the Tunisian revolution to help young entrepreneurs and startups.
Let your dreams be as boundless as the stars; for as vast as your dreams grow, so too does the earth beneath your feet – على قدر حلمك تتسع الأرض- . There are no limits to where your dreams can take you.”
- Salwa Smaoui
Tailored Services for a Digital Age
Salwa’s suite of services is meticulously crafted to meet the demands of a rapidly evolving world:
AI National Plans:
Crafting the blueprint for a nation’s future, Salwa’s strategic vision lays the foundation for integrating Artificial Intelligence into the fabric of society, driving growth and innovation at a national scale.
GTM Advisory:
Salwa’s expertise in Go-To-Market strategies ensures that your products and services don’t just enter the market but make a lasting impact.
Organization Transformation:
Guiding entities through the metamorphosis of digital change, Salwa ensures that organizations not only adapt but thrive amidst the tides of technological advancement and market shifts.
Startups Mentoring and Scaling:
Nurturing the seeds of tomorrow, Salwa provides the mentorship and guidance startups need to scale, succeed, and sustain.
Sales and Operations Excellence Advisory:
With a hands-on approach, Salwa elevates sales and operations to new heights, propelling them from mere functions to the pinnacles of excellence, making superior performance an everyday standard.
Leadership Coaching:
Transformative leadership is at the heart of every successful organization. Salwa empowers leaders to unlock their potential and inspire their teams to greatness.
Your Partner in Transformation
With Salwa Smaoui, you’re not just choosing a service; you’re partnering with a visionary who brings a wealth of knowledge, a global mindset, and a personal touch to every endeavor. Embark on your transformation journey with Salwa and turn the page to a new chapter of digital excellence.